The Austin Friars office is positioned in the middle of the City of London. Behind a traditionally styled façade the building's interior combines state-of-the-art serviced offices with beautiful contemporary design. This is a prestigious location in London's world-famous financial and legal district between the Bank of England and Liverpool Street station. Leading investment banks, insurance and financial institutions including the London Stock Exchange and Lloyds of London are all nearby. The Square Mile of the City is a thriving metropolis where more than a quarter of a million people work. It vies with New York City for the title of financial capital of the world. It is an established leader in trading in Eurobonds, foreign exchange, energy futures and global insurance. The Alternative Investment Market, a market for trades in equities of smaller firms, is a more recent development. The area is also popular with technology, recruitment, media and consultancy firms.